My professional path in the film and advertising industry started ten years ago – I worked my way up from production assistant, through location manager, to assistant director and producer. Meanwhile, on the side, I started developing my own projects as a director, writer and producer. The thorough understanding of the industry from inside out helped me become the independent filmmaker I am today. I founded Mono Collective as a platform to find and work with other like-minded emerging artists in my country. As a producer and director I choose the clients and most importantly the causes I want to work for and be part of based on my off-the-beaten-path perspective and the desire to bring to society’s attention topics and art which it will not usually be able to observe widely in Bulgaria.
In 2016 I had the honour to be commissioned by WWF Bulgaria to direct the short film Help us #SavePirin, which went viral on social media worldwide. Some of my works through the years include the award winning short fiction Delete broadcasted all over the Spanish-speaking world by RTVE, the music video Voyvoda – Veni, the nature documentary film Flying Away which brought me Special Jury Mention for astonishing cinematography, the social video Drop by Drop supporting the foundation of a rehabilitation centre for children with oncologic diseases, the documentary For the Balkan & the People etc.